Posted by: davidrcollier | July 24, 2009

How Obama Manipulates the News Cycle

Interesting article in today’s New York Times:

[A]fter six months in office, perhaps no other president has been more attuned to, or done more to dominate, the news cycle he disparages. Mr. Obama has given roughly three times as many interviews as George W. Bush and held four times as many prime-time news conferences as Bill Clinton had by comparable points in their terms.

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The all-Obama, all-the-time carpet bombing of the news media represents a strategy by a White House seeking to deploy its most effective asset in service of its goals, none more critical now than health care legislation

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Robert Gibbs, the White House press secretary, said the current news media world left little choice. “You worry about overexposure maybe very deeply in the back of your mind,” Mr. Gibbs said. “But the way the media is structured these days and the fact that it is so segmented and split up means that in order to get something to go through, you’ve got to do multiple platforms.”

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