Posted by: danfusco | July 31, 2009

Out of Print

This was a very interesting article in my opinion. It does not surprise me that only 8% of people aged 35 or younger said they would rely on a newspaper as a source for information in the future. If you lowered the survey age to 25, that 8% would probably cut in more than half.

The younger generation almost exclusively uses the television and internet for information, yet the undeveloped markets have somehow forced a loss in overall information as well as stories being presented to the reader. It may seem odd to quote Kyle from South Park, but he probably explains it best:

“We thought we could make money on the Internet. But while the Internet is new and exciting for creative people, it hasn’t matured as a distribution mechanism to the extent that one should trade real and immediate opportunities for income for the promise of future online revenue. It will be a few years before digital distribution of media on the Internet can be monetized to an extent that necessitates content producers to forgo their fair value in more traditional media.”

As the younger generations get older and newspapers actually become obsolete, transition will have to occur in order for companies to survive in the free market. Until then we will continue to see newspapers struggle to survive, rather than switch to newer, less developed media options.

I doubt it will take until 2043 for newspapers to die completely. Once a single entity figures out an efficient way to integrate advertising with ease of use and information the majority of companies will either immediately accept the new model or die allowing newer, more productive companies to enter the market. At this point in time, there are simply not enough money making opportunities on the internet for companies to devote extensive resources to the goal of expanding their online branches. As time passes less people will read print and more people will get smart phones. Information will be at the fingertips of most Americans. Rather than a lack of information, people will be instantly informed about major issues and a complete set of links and resources will be available as well. As crazy as the guy is, Ray Kurzweil has an interesting idea of what the future will be like according to current technological trends. I doubt it happens as fast as he anticipates, but 2043 seems far away for, in my opinion, a dying and out of touch media source. Change in my opinion is good and I think the death of newspapers will mark the change to a better era.

Advertisements

Responses

  1. I agree, 2043, though reasonably in our lifetime, seems too far off in my opinion. I think the change would be for the better. Modern cars have replaced the Mobile T and digital satelite reception has replaced analog television. The decline of newspapers is a similar change with the constant progression of society to revamp its technology.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

%d bloggers like this: